M² IS GROWING.
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Vice President (VP) of Marketing
In-Office Based 3 Days/Week | New York, NY
Lead M²’s marketing strategy and team as we expand our reach, strengthen our voice, and build new connections across audiences, partnerships, and platforms.
POSITION LOCATION
NEW YORK | November 2025
WHO WE ARE
M²: The Institute for Experiential Jewish Education’s mission is promoting a proud and inspired community of Jewish educators who possess the personal and professional capacities to help learners find meaning and relevance in Jewish life. We run a broad range of training programs for educators and educational consulting services for organizations. The educators and clients we support are primarily in North America, though M² has a growing presence in Israel and Europe. With offices in New York, Chicago and Israel, we are a nimble, cutting edge and incredibly warm team that is guided by our five organizational values: generosity, humility, rigor, innovation, and integrity.
POSITION OVERVIEW
We are creating a new U.S.-based VP of Marketing role to grow M²’s reach—welcoming more people into our programs, exposing our ideas to new audiences, and sharing our work in new ways. This leader will help us expand our reach and strengthen our voice through new audiences, formats, partnerships, and channels while keeping our current communications thoughtful and consistent, and managing the global marketing team.
The VP Marketing will report to the Chief Operating Officer, will directly supervise the Senior Director of Marketing, and will work closely with the Marketing & Communications Manager (who reports to the Senior Director) as well as internal and external creative partners. The VP Marketing will collaborate with the Program team, the Development team and the Executive Leadership to align and expand marketing to meet organizational goals.
This is a NY-based full-time position, with a requirement to work from the office 3 days-a-week, and includes some travel including occasional travel to Israel.
KEY RESPONSIBILITIES
Strategy & Leadership (40%)
- Own M²’s marketing strategy in North America (with global guardrails applied to M² ’s work in Israel): set objectives, audience segmentation, positioning, channel expansion, and diversification.
- Oversee global marketing budget.
- Lead multi‑year planning so that M² ’s marketing keeps pace with – and helps expand – the organization’s growth.
- Translate organizational strategy into priorities related to marketing, communications, and public relations, and develop correlating plans across web, email, social, events, and new channels.
- Formulate and maintain M² ’s voice consistent and its message clear across everything published.
- Serve as final approver for high‑visibility marketing outputs (campaigns, monthly newsletters, flagship launches) within established brand standards; institute a scalable QA process.
- Manage, coach, and develop the Senior Director of Marketing; provide oversight and mentorship to the broader marketing team.
Growth & Performance (20%)
- Expand M² ’s reach to new audiences by creating new media outlets and experimenting with new channels.
- Maintain and build new tracking systems to track growth and impact, maximize programmatic effectiveness and steward resources toward what works.
- Elevate the digital presentation of programs, aligning program content, information architecture and calls to action allowing intuitive paths from interest to inquiry and registration.
External Communications & PR (20%)
- Significantly grow and maximize external PR potential to reach new audiences and market segments, as set forth by organizational strategy.
- Own PR strategy & guardrails: set messaging pillars, identify target outlets, and create an annual communications plan; align the PR calendar to organizational priorities; approve high-impact narratives—while day-to-day coordination with the Israel-based agency remains with the Senior Director.
- KPI oversight & course-correction: define Key Performance Indicators (KPIs) for earned media, run quarterly performance reviews, and adjust strategy and resourcing accordingly; budget ownership at the strategy level, with execution overseen by the Senior Director.
Stakeholder Engagement & Representation (20%)
- Serve as a senior marketing representative in U.S. conferences and meetings with partners, funders, and collaborators.
- Partner with Programs and Development to align campaigns, messaging and channel use with market needs and trends.
- Plan and steward the marketing components of in-person and virtual events to raise brand awareness; Development team owns fundraising goals and content.
ROLE INTERFACES & DECISION RIGHTS
- VP of Marketing: accountable for overall growth of M²’s reach to new market segments through PR and Communication and the development of new media channels. Oversees strategy, annual plans, budgets, workflows; approves high‑visibility pieces and pilots; responsible for overall results and learning. Final approver for flagship campaigns, monthly newsletters, and organization‑wide messaging frameworks.
- Senior Director of Marketing (Israel): leads day‑to‑day planning and delivery across channels; supervises the Marketing & Communications Manager; coordinates with vendors; responsible for routine approvals within defined frameworks. Elevates strategic or high‑risk items to the VP.
- Marketing & Communications Manager: creates and publishes content, manages distribution lists and websites, coordinates assets and vendors, and reports on channel activity and performance under the Senior Director’s guidance and supervision.
QUALIFICATIONS
- At least five years of senior level experience in marketing and communications.
- Demonstrated success building integrated marketing strategies for U.S. audiences; strong editorial sensibility and brand stewardship.
- Experience building multi-year audience growth models and translating them into budget and staffing plans, advantageous.
- Command of marketing analytics, experimentation, and funnel optimization; fluency with CRM, emailing platforms (specifically Campaign Monitor), and analytics tools.
- Excellent written and verbal communication skills; comfort presenting to senior stakeholders.
- Familiarity with Jewish educational ecosystems, Jewish philanthropy, Jewish media outlets and the North American Jewish community is advantageous.
- Bachelor’s degree required; advanced study or relevant certifications a plus.
- Hybrid role, based in the NYC office with ability to work across time zones and travel periodically (including to Israel).
WHAT M² OFFERS
- Salary range between $140,000-160,000 commensurate with experience and geography.
- Strong benefits package; including generous paid time off policy plus Jewish and nationally observed holidays, professional development package, and additional perks.
- An atmosphere guided by values, integrity, and passion; a nimble, cutting‑edge, and warm environment.
- A team of professionals seeking to learn, grow, share, and effect real change.
- The NY office is located in mid-town Manhattan and practices a work environment in which staff can work from home on Wednesdays and Fridays.
Finance and Administration associate
Full time | JERUSALEM, ISRAEL
Keep our operations running smoothly by supporting financial processes, reporting, and day-to-day organizational functions that make our impact possible.
POSITION LOCATION
Full Time Position | Jerusalem, Israel
WHO WE ARE
M²: The Institute for Experiential Jewish Education’s mission is to promote a proud and inspired community of Jewish educators who possess the personal and professional capacities to help learners find meaning and relevance in Jewish life. We run a broad range of training programs for educators and provide educational consulting services to organizations. Our work is generously funded by the US-based Jewish philanthropic community, with additional support from Israel and Europe.
POSITION OVERVIEW
The Finance and Administration Associate will play a key role in supporting M²’s financial and administrative operations, ensuring the smooth management of day-to-day financial processes, vendor and client transactions, reporting, and other operational functions that sustain the organization’s work across its U.S. and Israeli entities.
The ideal candidate is highly organized, detail-oriented, and proactive, with strong financial and administrative skills.
This full-time position is in-person, based in our Jerusalem office and reports to the Vice President, Finance and Administration.
CORE RESPONSIBILITIES
Accounts Payable (50%)
- Manage accounts payable processes, including vendor payments, staff reimbursements, and credit card reconciliations for both U.S. and Israeli entities.
- Oversee vendor agreements and payment schedules to ensure accuracy, timeliness, and compliance with internal procedures.
- Maintain up-to-date financial records and support the preparation of expense and budget reports.
Accounts Receivable (30%)
- Manage accounts receivable processes across U.S. and Israeli entities, including invoicing, tuition payments, and incoming contributions.
- Track and follow up on client and program payments to ensure timely collection and accurate reporting.
- Maintain accurate records and coordinate with relevant staff to support financial reporting and audits.
Additional Responsibilities (20%)
- Provide comprehensive support to the VP, Finance and Administration, across all finance- and administration-related tasks.
- Update and maintain quarterly cash flow projections.
- Assist in preparing materials for both U.S. and Israel financial audits.
- Coordinate with U.S. and Israeli bookkeepers as needed.
- Manage staff tracking systems, including collection of monthly timesheets and maintenance of vacation and professional development records.
- Support administrative needs of the Israel-based office as required.
REQUIRED SKILLS AND QUALIFICATIONS
- Strong command of Microsoft Excel (required); experience with QuickBooks is an advantage.
- Learned and applied experience in bookkeeping and accounting processes, including accounts payable and receivable.
- High proficiency with general office and collaboration software (Microsoft Office, Google Workspace, Monday.com, etc.).
- Strong organizational and financial management skills with a high level of accuracy and attention to detail.
- Excellent written and verbal communication skills in English (mother tongue) and comfortable fluency in Hebrew.
- Strong time management and multitasking abilities; able to meet deadlines while managing multiple priorities.
- Proactive, reliable, and resourceful, with the ability to anticipate needs and take initiative.
- Demonstrated integrity and discretion in handling confidential financial information.
POSITION DETAILS
- The office policy for M² is that Jerusalem-based team members are present in the office in Talpiot, Jerusalem 5 days a week.
- This is a full-time position starting January 5, 2026 with standard work hours of 9:00-17:00 from Sunday – Thursday.
- The gross (Bruto) salary range for this position is 10,000 ILS to 14,000 ILS per month, depending on experience. We also pay standard social benefits, and offer generous vacation and professional development opportunities.
We have no openings available at this time.
Please check back soon!